rebates 回扣

recall tests 記憶測(cè)試

receiver 接收者

reciprocity 利益互惠

recognition of problem/need 發(fā)現(xiàn)問(wèn)題/需求

recognition tests 認(rèn)知測(cè)試

recreation 娛樂(lè)業(yè)

recruitment and selection 招聘與選拔

recycling of packaging 包裝回收（利用）

Reebok 銳步

reference group 參照群體

referent power 參照權(quán)

refocus 鞏固

refunds 退款

refusal to deal 拒絕經(jīng)營(yíng)

regression analysis 回歸分析法

regulation 管制

related/concentric diversification 相關(guān)/同心多元化

relational VMSs 相關(guān)式垂直營(yíng)銷(xiāo)系統(tǒng)

relative attractiveness of declining markets 衰退市場(chǎng)的相對(duì)吸引力

relative market potential 相對(duì)市場(chǎng)潛力

relative market share 相對(duì)市場(chǎng)份額

reliability 可靠性

repeat purchase behavior 重復(fù)購(gòu)買(mǎi)行為

repetition 重復(fù)

repositionings 重新定位產(chǎn)品

requirements planning 需求計(jì)劃

reseller 中間商

resident buyers 常駐采購(gòu)員

resource allocation/deployment 資源配置

response strategies 反應(yīng)策略

response to communication 傳播響應(yīng)

responsive strategy 反應(yīng)型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略

responsiveness 響應(yīng)性

retail coverage strategy 零售范圍戰(zhàn)略

Retail Index 零售指數(shù)

retail outlets 零售店

retail sales 零售額

retailer co-operatives 零售商合作社

retailer 零售商

retailing trends 零售趨勢(shì)

Return on Equity (ROE) 權(quán)益回報(bào)率

Return on Investment (ROI) 投資回報(bào)率

Return on Net Assets (RONA) 凈資產(chǎn)回報(bào)率

reverse engineering 反向工程

reward systems 獎(jiǎng)勵(lì)系統(tǒng)

rivalry determinants 競(jìng)爭(zhēng)決定因素